Cactus Flower is a plant-based southern comfort food restaurant that puts a contemporary spin on traditional good ol' boy fare for real and wannabe Southerners. Musical motifs from the bright lights of country music inspired the package design for its line of sauces.
Brand Identity Copywriting Typography Packaging Menu Design Photography
Options are typically limited in Southern cuisine — classic grilled ribs, casseroles, and chicken and waffles. Cactus Flower is a plant-based southern comfort food restaurant that puts a contemporary spin on traditional good ol' boy fare for real and wannabe Southerners. I was tasked with executing and conceptualizing the brand, from menu design to sauce bottle packaging. The names of dishes are inspired by much-loved country songs. And musical motifs from the bright lights of country music inspired the package design for its line of sauces.