Battle of the PLAQUE-stic!Brushing our teeth is a routine that feels like second nature. But most toothpastes give nature the second place treatment. Discarded toothpaste tubes have an enormous environmental impact. Knockout, a zero-waste tablet toothpaste, is designed to knock out both plaque and plastic.

This multi-component campaign includes an animated match between Team Tube (plastic) and Team Tablet (plastic-free), digital score boards, and social media ads that encourage plastic-free toothbrushing.